According to ChatGPT’s ad policy updated on September 10, 2026, advertising health and financial services is generally prohibited outside the US. Legal service ads are also banned outside the US for now. In the US, only pre-approved advertisers can run ads in these sectors after a thorough review. Clinics, financial institutions, and law firms in Turkey cannot promote their services on ChatGPT; however, general wellness products without medical claims are permitted.
ChatGPT Ad Policy: Strict Sector-Based Restrictions
OpenAI expanded ChatGPT’s ad platform to markets outside the US in 2026, but applies very strict rules to highly regulated industries like health, finance, and law. As of the September 10, 2026 policy:
- Health and financial service ads are broadly prohibited outside the US. For example, Turkish hospitals, insurance companies, or financial consultancies cannot advertise directly.
- Legal service ads are also currently banned outside the US.
- In the US, advertisers in these sectors must go through additional applications, approvals, and each ad is reviewed individually.
- General wellness products without medical claims may be accepted.
Additionally, no ads are shown during sensitive conversations (e.g., mental health, politics). Turkish health tourism, legal, and finance companies cannot be named in ChatGPT ad examples. The latest update is from September 10, 2026; since policies can change frequently, staying up to date is critical.
What Can Turkish Businesses Do?
Direct advertising in these sectors on ChatGPT is not possible. However, your business can still appear as a recommendation within answers to user queries through Generative Engine Optimization (GEO). This approach is independent of advertising and is achieved via AI Visibility (GEO). For instance, with well-optimized content, your business could be suggested in response to questions like “What are the top health apps in Turkey?”
Here’s how this works in practice:
- E-Commerce: If your e-commerce site sells wellness products without medical claims, you can apply to promote these in ChatGPT ads.
- Tourism: Travel agencies can advertise general holiday packages or regional tours, as these categories face fewer restrictions.
- Service Sector: Restaurant chains can promote their menus or new openings via ChatGPT ads.
- Finance: Investment advisory firms cannot directly promote financial products, but can appear in content about financial literacy or savings tips, as long as there are no direct service claims.
Beyond these options, you can also strengthen customer engagement with digital solutions like AI Lead Generation & Outreach or AI Chatbots & Voice Assistants.
ChatGPT Ad Application & Targeting Details
As of September 16, 2026, Turkey is listed as “Available” in OpenAI Ads Manager. However, to open an ad account, your business must be registered in a supported country and complete all required verification steps. Account and currency selection (TRY not available) is set at registration and cannot be changed later. Whether city-level targeting is available in Turkey is clarified during campaign setup. Agencies cannot open accounts on behalf of clients; instead, the business opens the account and invites the agency as a user.
Ads are selected to match the topic and intent of the current conversation. Initially, there is no use of previous chats or personalization, only the current topic, general location, and device type are considered. Campaign objectives (impressions, clicks, conversions), budgeting, and bidding are set during campaign creation.
What Might Change in the Future?
OpenAI’s ad policy changes frequently, especially for regulated industries. There may be new opportunities or greater flexibility for health, finance, and legal services in the future. For now, Turkish businesses in these sectors cannot directly benefit from ChatGPT ads. As an alternative, companies can build their presence through AI Visibility and organic content optimization.
To stay updated on the latest rules and develop the right AI strategy for your business, you can consult with Vera Bilişim’s expert team.
Frequently Asked Questions
Can health and finance companies advertise on ChatGPT?
No. As of the September 10, 2026 policy, health and financial service ads are generally banned outside the US. Turkish organizations cannot advertise in these sectors.
Can law firms run ads on ChatGPT?
Legal service ads are currently prohibited outside the US. In the US, ads can be run only after an application and approval process.
What other ways are there to appear on ChatGPT?
Beyond advertising, your business can be recommended in answers through Generative Engine Optimization (GEO). For this, you can use our AI Visibility service.
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